The Sample Blog Pitch

23May10

As promised, below is a sample blog pitch (written in blue). It uses most of the tips I described in my previous post, 10 Tips For Pitching Bloggers. As the pitch goes on, I inserted comments that look like this to explain the important parts of the pitch.

Note: I wrote this pitch myself. It’s for a made-up blog about a made-up product. The intent of the pitch is to give readers an idea of one way that a good blog pitch can go, not to pitch an actual company. As a PR student, I am still learning the best practices for public relations, pitching, and social media. The pitch below is a compilation of what I’ve learned from my own experience as a PR person and as a product blogger. Any comments and feedback from bloggers, journalists, public relations professionals and students would be much appreciated!

—————

Sample Blog Pitch – Diddle Doos

Hello (Insert Full Name of Blogger Here), Be sure you spell the name right!

My name is Sarah Helfgott and I represent Diddle Doos, an educational software company. Says who I am upfront, so there is no confusion.

I’ve been following your blog posts about teaching strategies for grade school students. I love how you’ve addressed different approaches to varying learning styles. I know from the experience I’ve had with my younger sister that it’s difficult to find assistance for students who don’t learn as well with traditional education strategies. The post you wrote in March about how Poodle Poos can be effective tools for children with learning disabilities was very helpful for my family. Flatters the blogger, shows that I know what the blog is about, that I’ve been reading it, and that I’ve been paying attention.

I wanted to let you know of another product that you and your readers might be interested in. Getting to the pitch. As you know, there are so many children who read at accelerated levels, with very few products available to challenge them. Diddle Doos is coming out with a new product in June for accelerated readers. The software helps to create a more challenging curriculum for grade school students who read at middle school levels. Diddle Doos will be the only product of its kind available for parents to purchase. Provides necessary background information.

I want to let you know that you are the only blogger who I am releasing this information to right now, because I wanted to give you the opportunity to write an exclusive. Gives the blogger an exclusive – an extra incentive to write about the product. Let me know if you are interested and I will send you a complimentary version of the product before its release (which is June 15th) for you to review on your blog. Shares a suggestion for a story, but doesn’t PUSH it on the blogger.

Additional information about Diddle Doos is available on the website: (Insert Website Here). Allows the blogger to do his or her own research. Also, I’m happy to answer any questions about the product that you may have. If you would like me to send you high-resolution images, I can do that as well. Provides the blogger with the option of receiving high-resolution photos, to make his or her job even easier. But doesn’t send unsolicited photos, because that is a big “no-no” for bloggers. (This tip came from Publicity GuyMy contact information is in my e-mail signature. Feel free to contact me at any time.

Thank you so much for your time and consideration.

Sincerely,

Sarah Helfgott – Diddle Doos Representative

(Insert all contact information including e-mail address, phone number, Twitter, LinkeIn, blog URL, etc.) Provides multiple avenues for contact, making the blogger’s job easier.

—————

As I said in my last post, many bloggers receive thousands of pitches every day. If you want your pitch to get picked up by the blog of your choosing, good blogger relations is necessary to set you apart from everyone else. It takes more than a good story to get bloggers to write about you. You need to establish a relationship with them. You need to show them why they should care. And you need to make their jobs as easy as possible by providing them with ways to access information and images. Hopefully, this sample blog pitch, combined with my 10 Tips For Pitching Bloggers article, will shed some light on the importance of good blogger relations when it comes to pitching stories. I know it sounds like a lot of work, but trust me, putting in that extra effort will save you a lot of heart ache in the end.

Also, if you haven’t yet, you should check out the Bad Pitch Blog. It’s full of laughably terrible pitches, and once again it’s a good reinforcer of what NOT to do while pitching.

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14 Responses to “The Sample Blog Pitch”

  1. Unsolicited attachments are a big fat no-no. This is the fastest way to get yourself blocked from a blogger’s e-mail address forever, with no hope of ever getting messages to them again. You should NEVER attach photos until they have been requested. If you think they’re essential to the story, post them on your server and send a link.

    • Excellent point! As a blogger, I’m always suspicious of attachments coming from anyone that I haven’t worked with previously. I agree, if it’s your first contact with a blogger or if your still building a relationship, don’t send an attachment. A link to documents or images is ok though, as we can usually check links to make sure they are reputable.

  2. Thanks for sharing Sarah! I use the same format for my pitches and it’s been pretty effective in getting placement.

  3. Thank you for this Sarah! I really appreciate that you not only have a post with tips, but another post with an example.

    -Bethany

  4. 5 shelfgott

    Publicity Guy-

    Very good point. I should have said that the pitcher should OFFER to follow up with images, not send them along with the first e-mail. Then, if the blogger says that he or she would like to see images, the pitcher can send them.

    I will change that part of the pitch now.

    Thanks for your feedback!

    -Sarah

  5. Sarah-
    I think that this post explains a very vital skill in the publicity industry. You wrote a very intriguing sample. I almost want to invest in this whole “diddle do’s” idea. I love that you ended the post with an outlet to explore poorly written pitches as well so that your audience could compare and contrast. Your writing style is extremely fluid and I’ve definitely become a more learned PR student thanks to the PR Gal :-)
    -Jenna

  6. 7 Rebecca

    Hey Sarah – Nice job on this! Personally, I like my initial email pitches to be short, but not everyone agrees. Good luck with everything!

  7. I can’t seem to access this page from my droid!!!!

  8. Thanks for this! I’d be lost at my current internship without your advice.

  9. This was a great article, I am currently working on a pitch right now, and loved some of the tips you provided. As a PR student, I think that more new media tactics and insights like these should be included in required curriculum. Thanks again!

  10. This is a great example. I think the pitches that make me most uncomfortable are those that assume a yes right out of the gate. They use more of a hard sales pitch and that turns most bloggers right off. A blogger is the owner of their space and that should be respected. Other pitches that are annoying are those that are completely out of my market. I really appreciate PR agents who take the time to know my niche and address blogs that are a good fit for their products or services. If it’s not a good fit, you won’t get much traffic anyway. Also, I love that you take the time here to know what the blog is all about and state that, as well as why it’s important to you, in the intro. I’m much more likely to respond to someone who takes the time to recognize my blog’s value on it’s own and not just as a marketing tool. :) Great article!


  1. 1 10 Tips for Pitching Bloggers « The Confessions of a PR Gal
  2. 2 Top Student Blog Posts From Spring 2010 « The PR Post
  3. 3 Want Blog Love? Woo the Blogger. « Crafting PR

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