The Sample Blog Pitch
As promised, below is a sample blog pitch (written in blue). It uses most of the tips I described in my previous post, 10 Tips For Pitching Bloggers. As the pitch goes on, I inserted comments that look like this to explain the important parts of the pitch.
Note: I wrote this pitch myself. It’s for a made-up blog about a made-up product. The intent of the pitch is to give readers an idea of one way that a good blog pitch can go, not to pitch an actual company. As a PR student, I am still learning the best practices for public relations, pitching, and social media. The pitch below is a compilation of what I’ve learned from my own experience as a PR person and as a product blogger. Any comments and feedback from bloggers, journalists, public relations professionals and students would be much appreciated!
Sample Blog Pitch – Diddle Doos
Hello (Insert Full Name of Blogger Here), Be sure you spell the name right!
My name is Sarah Helfgott and I represent Diddle Doos, an educational software company. Says who I am upfront, so there is no confusion.
I’ve been following your blog posts about teaching strategies for grade school students. I love how you’ve addressed different approaches to varying learning styles. I know from the experience I’ve had with my younger sister that it’s difficult to find assistance for students who don’t learn as well with traditional education strategies. The post you wrote in March about how Poodle Poos can be effective tools for children with learning disabilities was very helpful for my family. Flatters the blogger, shows that I know what the blog is about, that I’ve been reading it, and that I’ve been paying attention.
I wanted to let you know of another product that you and your readers might be interested in. Getting to the pitch. As you know, there are so many children who read at accelerated levels, with very few products available to challenge them. Diddle Doos is coming out with a new product in June for accelerated readers. The software helps to create a more challenging curriculum for grade school students who read at middle school levels. Diddle Doos will be the only product of its kind available for parents to purchase. Provides necessary background information.
I want to let you know that you are the only blogger who I am releasing this information to right now, because I wanted to give you the opportunity to write an exclusive. Gives the blogger an exclusive – an extra incentive to write about the product. Let me know if you are interested and I will send you a complimentary version of the product before its release (which is June 15th) for you to review on your blog. Shares a suggestion for a story, but doesn’t PUSH it on the blogger.
Additional information about Diddle Doos is available on the website: (Insert Website Here). Allows the blogger to do his or her own research. Also, I’m happy to answer any questions about the product that you may have. If you would like me to send you high-resolution images, I can do that as well. Provides the blogger with the option of receiving high-resolution photos, to make his or her job even easier. But doesn’t send unsolicited photos, because that is a big “no-no” for bloggers. (This tip came from Publicity Guy) My contact information is in my e-mail signature. Feel free to contact me at any time.
Thank you so much for your time and consideration.
Sarah Helfgott – Diddle Doos Representative
(Insert all contact information including e-mail address, phone number, Twitter, LinkeIn, blog URL, etc.) Provides multiple avenues for contact, making the blogger’s job easier.
As I said in my last post, many bloggers receive thousands of pitches every day. If you want your pitch to get picked up by the blog of your choosing, good blogger relations is necessary to set you apart from everyone else. It takes more than a good story to get bloggers to write about you. You need to establish a relationship with them. You need to show them why they should care. And you need to make their jobs as easy as possible by providing them with ways to access information and images. Hopefully, this sample blog pitch, combined with my 10 Tips For Pitching Bloggers article, will shed some light on the importance of good blogger relations when it comes to pitching stories. I know it sounds like a lot of work, but trust me, putting in that extra effort will save you a lot of heart ache in the end.
Also, if you haven’t yet, you should check out the Bad Pitch Blog. It’s full of laughably terrible pitches, and once again it’s a good reinforcer of what NOT to do while pitching.
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