Archive for the ‘Uncategorized’ Category
Event Planning (with a purpose)
Media awe at a prototype racing motorcycle that uses the E600 Intel® Atom™ chip to send data about its engine to a pit crew on Day 2 of the Intel Developer Forum event at the Moscone Center in San Francisco. As I’m working on getting documents together for the Intel event in NYC that I [...]
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As part of a program I’m involved with through the University of Oregon called the Portland Experience, I’m going to be blogging regularly about my job at Intel. This will take over the majority of my blog posts for the next three months, while I complete this program. After the program is over, my post [...]
Filed under: Uncategorized | 1 Comment
I’ve had a lot of people tell me that they aren’t active in social media because they see social networking sites as overwhelming, time consuming and repetitive. These people ask me how I keep track of my social media – keeping everything up to date and staying on top of it. One of the things that [...]
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Tags: blog readers, blogging tips, social media, social media tips, twitter tips
Recently, I read an Advertising Age article analyzing the Old Spice “Man’s Man” campaign. The article questions whether the campaign was a success because it’s unclear whether it resulted in a large amount of direct revenue from body wash sales, or if the sales can be attributed to two-for-one coupons for body wash that were [...]
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I origionally wrote this post for Intel’s internal employee blog, but I thought I’d post it to my PR blog too so that you could get an idea of what my internship has been like, doing in-house PR for Intel. I’m not a morning person. At all. In fact, I only took one class before [...]
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Note: This is a blog post I originally wrote for the Allen Hall Public Relations blog when I was an account supervisor there, but it’s still very relevant so I’ve decided to re-post it on my own PR blog. Although marketing and public relations overlap and complement each other in some ways, they aren’t interchangeable. [...]
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Tags: difference between PR and marketing, how public relations and marketing can work together, public relations, what is public relations, why public relations is important, why you need both marketing and public relations
The Sample Blog Pitch
As promised, below is a sample blog pitch (written in blue). It uses most of the tips I described in my previous post, 10 Tips For Pitching Bloggers. As the pitch goes on, I inserted comments that look like this to explain the important parts of the pitch. Note: I wrote this pitch myself. It’s [...]
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Tags: blogging, e-mail blog pitch example, email pitch example, example e-mail pitch, example email blog pitch, example email pitch, how to pitch a new product, how to pitch bloggers, how to pitch to bloggers, pitching, pitching best practices, pitching bloggers, pitching blogs, public relations, sample blog pitch, sample email pitch, sample pitch, social media
10 Tips for Pitching Bloggers
Yesterday, I was talking with someone very close to me about expanding the target audience for his company. As it turns out, I happen to know that the audience he’s interested in is very active in social media, specifically blogging. In fact, it’s not uncommon for members of that network to rely on blogs when [...]
Filed under: Uncategorized | 13 Comments
Tags: blog pitch tips, blogging, how to pitch, how to pitch a blogger, how to pitch bloggers, how to pitch to bloggers, pitching, pitching bloggers, pitching blogs, pitching tips, tips for pitching bloggers
Now that you’re convinced that business blogging is the way to go, it’s time to look at blogging best practices. Most of the advice I give in this post can be applied to personal and corporate blogs, but some of it is catered specifically to corporate bloggers. Preparing to Blog Research best practices. You’re on [...]
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Tags: blogging, blogging best practices, company blogging, corporate blogging, personal blogging
Note: This blog post is written from the perspective of a young public relations practitioner (and social media junkie). It’s written for the benefit of other practitioners and for companies that are on the fence about starting a blog. Hopefully, it will be beneficial and educational for both. I know I’m not the only public [...]
Filed under: Uncategorized | 2 Comments
Tags: advice, company blogs, PR, public relations, social media
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